Patients are searching for your procedure – but booking with someone else.
We build the search, advertising and follow-up systems that put private plastic surgeons and aesthetic clinics in front of patients ready to consult.
Plastic surgery does not market like a dental practice or a spa
The decision is elective, self-pay and image-sensitive, the advertising rules around before-and-afters and testimonials are strict, and one poorly qualified enquiry costs your coordinator an afternoon. That is the job we do all day.
The wrong enquiries
Bargain-hunters. Out of budget. Patients asking for a procedure you do not offer. Your rooms spend the morning filtering instead of consulting.
Trust decides before the consult
Patients compare surgeons, credentials and results long before they call. A search and advertising pipeline builds that trust at scale, and compounds month after month.
Results and reputation are the conversion
Board certification, real before-and-afters and honest recovery information do more for bookings than any stock photo — and they have to be compliant, not just persuasive.
One partner for the whole patient pipeline
Planned, built and run under one roof — the same way Build+Ranks runs its own healthcare platforms.
Plastic surgery SEO
Procedure pages, surgeon profiles and recovery guides written to rank for the terms patients actually type before they book a consult.
- Procedure pages
- Technical SEO
- Authority links
Local & Maps SEO
Own the searches happening within driving distance of your practice, across every location you operate from.
- Google Business Profile
- City pages
- Citations
AI search & GEO
Patients increasingly ask an assistant first. We structure your content so the answer names your practice.
- Schema
- Entity clarity
- Answer coverage
Google & Meta Ads
Campaigns built around procedure intent and geography, with creative and negatives tuned weekly so you stop paying for tyre-kicker clicks.
- Search & PMax
- Meta
- Cost per enquiry
Website design & build
Fast, accessible practice and clinic sites with financing information, gallery-ready enquiry forms and clear fee ranges.
- WordPress
- Accessible
- Built to convert
Before & after galleries
Consented, compliant before-and-after galleries organised by procedure, with the disclosures your regulator requires.
- Patient consent
- Filterable galleries
- Compliant disclaimers
Medical content
Plain-English procedure, recovery and risk content drafted for your review and published under your clinical sign-off.
- Surgeon-reviewed
- Patient guides
- Blog
CRM & patient automation
Every enquiry captured, screened and routed to your rooms with the context they need — no leads buried in an inbox.
- Intake forms
- No-code automation
- Handoff
Reviews & reputation
Structured review generation that respects your regulator’s advertising rules, plus monitoring across the sites patients read.
- Review flow
- Monitoring
- Profile control
How a search becomes a booked consultation
Four stages. Your rooms only ever see stage four — a patient with a procedure in mind, a budget in range, and a consult on the calendar.
Found
The patient searches a procedure, a concern or your name. Search, maps, ads and AI answers all point to one place.
Convinced
Procedure detail, real results, honest recovery timelines, fees and your credentials. Enough to make the enquiry.
Qualified
Intake asks the questions your coordinator would: procedure interest, budget range, timeline, location, financing needs.
Handed over
The enquiry lands with your rooms in the format they work in, with full context, ready to schedule.
Marketing built around the procedure, not the sector
Each procedure has its own search demand, patient decision cycle and enquiry quality problem. Pick yours.
- Rhinoplasty Primary, revision
- Facelift & neck lift Full, mini, deep-plane
- Eyelid surgery Upper, lower, both
- Brow lift Endoscopic, open
- Ear surgery (otoplasty) Adult, paediatric
Four markets. One playbook, localised.
Financing options, patient decision cycles and advertising rules differ in every market. The campaigns are built for the country the patient is searching from.
Ireland
26 countiesProvinces
Cities
United Kingdom
4 nationsNations
Cities
Canada
10 provincesProvinces
Cities
United States
50 statesStates
Cities
English-language markets only, so the clinical content is written once and localised rather than translated. Browse every county, province, state and city →
We run our own aesthetic and healthcare platforms first
Most agencies learn healthcare on a client’s budget. Build+Ranks builds and operates its own healthcare and cosmetic surgery properties — comparison platforms, information hubs and referral pathways.
That means the playbook we sell you is the one we run daily on domains where we carry the cost of every mistake. It also means we already rank for the terms your patients search.
Bloomed.ie
Irish cosmetic surgery lead generation and comparison service, county by county.
Information hubMedicalGuide.ie
Ireland-wide healthcare information and clinic comparison platform.
Referral pathwaySurgeryCentre.ie
Irish healthcare information and referral site covering private surgical pathways.
Cross-borderPrivateSurgery.ie
EU Cross-Border Healthcare lead generation across private surgical specialties.
Measured on booked consultations
Figures cover combined activity across this division and Build+Ranks group platforms. No outcome is guaranteed, and nothing here is a clinical claim.
“{{TESTIMONIAL — one or two sentences from a surgeon or practice manager about enquiry quality, not about how nice the website looks.}}”{{NAME}} · {{ROLE}}, {{CLINIC}}
Three ways to work with us
Monthly retainer
Search, ads, content and reporting run as one programme. Most surgeons and clinics start here.
Fixed-scope project
A new website, a migration, a before-and-after gallery build or a single-procedure launch site, quoted and delivered.
Pay-per-enquiry partnership
We build and fund the platform; you pay only for qualified patient enquiries. Limited to one practice per specialty and city.
Book a strategy call
Thirty minutes. We look at your current visibility, where your enquiries come from today, and what the realistic first ninety days look like. You leave with the findings whether or not you work with us.
What we will ask for
- Your website, and any second site or profile you rank under
- The procedures you want more of, and the ones you do not
- Where your patients travel from, and where they should not
- Read-only access to analytics and ad accounts, if they exist
We work with one practice per specialty and city, so the call is also a check that we are not already committed in your area.
Questions we get on the first call
Do you work with competing practices in the same city?
No. One practice per specialty per city. If we are already committed in your area we will say so on the first call and point you to the nearest market we can take.
How long before we see results?
Paid campaigns can produce enquiries in the first few weeks. Search takes longer — expect movement at three months and compounding from six. Anyone promising page one in thirty days is selling you something else.
Who writes the clinical content?
We draft it, you review and sign it off, and the page carries your name as the reviewer. Nothing clinical is published without a surgeon’s approval.
How do you handle before-and-after photos?
Only with documented patient consent, organised by procedure and dated, with the disclaimers your regulator requires. We never source or reuse stock “results” imagery.
Will this comply with our advertising rules?
We build to the regulator and code of ethics in your market — the Medical Council in Ireland, the GMC, CAP and ASA in the UK, provincial colleges in Canada, and state medical boards plus FTC and ASPS/ASAPS guidance in the US. Testimonials, before-and-after imagery and outcome claims are the usual pinch points, and we handle each of them differently by market.
Do you replace our existing website?
Only when it is holding you back. Often the faster route is to fix structure, speed and enquiry flow on what you have, then rebuild once the pipeline is paying for it.
What does it cost?
Retainers are scoped to the number of procedures and locations you want to win. Projects are quoted fixed. The pay-per-enquiry partnership has no monthly fee. We give you a figure after the first call, not before.
How does this relate to Build+Ranks?
We are the plastic surgery and aesthetics division. You get a specialist team and the group’s infrastructure behind it — hosting, development, automation and analytics. Contracting is with Build+Ranks.
We are outside Ireland, the UK, Canada and the US. Can you help?
This division works in English-language markets only. Build+Ranks operates in sixteen markets across Europe and North America, so ask us and we will route you to the right team.